On September 7, 2026, Microsoft announced the split of its Asia-Pacific business into two parts. Rodrigo Kede Lima, former president of Asia-Pacific, was transferred to the newly established Microsoft Frontier Company, which focuses on the frontline deployment engineer model and AI integration. This led to a vacancy in his position and subsequent chain of adjustments. After this reorganization, Miki Tsutsuka will be responsible for the Japanese, Korean, Australian, and New Zealand markets; Hou Yang will take charge of the Greater China, ASEAN, and Indian markets.
Microsoft’s Asia-Pacific business has been split into two: Japan, South Korea, Australia, and New Zealand will be managed by Mitsuki Tsuzaka, while the Greater China, ASEAN, and India markets will be taken over by Hou Yang. This change was caused by Rodrigo Kede Lima, President of Microsoft Asia-Pacific,’s transfer to Microsoft Frontier Company. In early July this year, Microsoft established this internal division to focus on bringing the “Frontline Deployment Engineer” (FDE) model to market and integrating AI into customers’ core business processes. Rodrigo Kede Lima was then transferred to this department, and the resulting vacancy in his position led to this reorganization.